Crooswijksesingel Pameijer

Pameijer is housed in one of the monumental buildings of the former Heineken factory on the Linker Rottekade. The text “Most people are other people,” by Oscar Wilde, is displayed on the facade of the building.

The Heineken building was designed in 1932 by the Rotterdam architect Willem Kromhout as an extension of the Amsterdam brewery of the same name. The location of this complex was strategically chosen due to the Rotte river serving as a supply and drainage point and the presence of multiple water sources.

From as early as 1922, the Rotterdam architect Kromhout was commissioned to expand the brewery's factory buildings. Kromhout was tasked with bringing unity to the cluttered factory grounds. His most important contributions were the realization of the tall boiling plant building, the brewery itself, the coal conveyor, the grain silo, and an office building. In 1968, Heineken moved to a modern complex in Zoeterwoude, and the factory buildings made way for residential development.